“Jen was asked to wear many different hats as we launched and scaled new products and redefined our overall product suite. I saw her flex seamlessly between content design for our product and the strategic positioning of our portfolio.
Her deep listening skills paired with a true understanding of her audience produced high value content that allowed both our customers and our team to more deeply understand our offering and paved the way for success.”
-Meryl H. Product Leader
“Jen is a swiss army knife when it comes to content design. She worked in product marketing to determine messaging guides, in brand to write content guides, in design and product to write UX for the product, in growth to write emails and external posts, and with me in my communication of our vision and strategy.
Wherever we needed to go, Jen was willing to dive and ultimately made the experience better for both our team, users, and potential customers. Any product, growth or design team would be so lucky to work with her!”
- Jessica D. VP of Products
Healthcare software knowledgebases (B2B SaaS)
Healthcare teams struggled to find answers in the knowledgebase, overwhelming the support team
My role: Managed and improved knowledgebase content in HubSpot, then migrated to Intercom and optimized content for chatbot integration
Challenge: Complex healthcare software, compliance requirements, teams needed quick answers during patient care
Result: Streamlined content organization, improved search functionality, reduced support burden through better self-service
Feedback systems for residents and employees in healthcare
Senior living facilities needed consistent ways to measure and improve satisfaction
My role: Created comprehensive survey library for resident and employee satisfaction assessment
Challenge: Multiple facilities, different staff levels, need for consistent measurement across locations
Result: Standardized assessment tools that facilities could customize for their specific needs
Healthcare resources for special events
Medical staff wanted to improve workplace culture but lacked planning resources
My role: Developed resource library for employee appreciation events and workplace celebrations
Challenge: Busy healthcare environment, limited resources for planning, need for practical implementation guides
Result: Ready-to-use celebration templates and event planning resources that fit healthcare schedules
Customer experience resources (B2B SaaS)
Customers struggled with the 3D design tool and product catalog, while new employees took too long to onboard
My role: Managed customer knowledgebase in Zendesk and helped create/manage chatbot for product questions and design tool support. Also worked with employee onboarding wiki in Confluence.
Challenge: Complex product catalog, technical design software, B2B customers with varying technical skills, lengthy employee onboarding process
Result: Improved customer self-service for both product selection and design tool usage, plus streamlined employee onboarding with organized internal knowledge
Business development knowledgebase
Freelancers needed business guidance beyond just project management tools
My role: Created comprehensive resource library in HubSpot covering business setup, sales strategies, networking, and practical business advice
Challenge: Diverse freelancer backgrounds, varying business experience levels, wide range of industries
Result: Complete business startup and growth resource system that freelancers could navigate based on their specific needs
Educational resources for UX design & product management
Designers and PMs were constantly recreating design decisions and best practices
My role: Built design guidance library in Notion with templates, decision frameworks, and best practice resources
Challenge: Design consistency across projects, knowledge transfer between team members, standardizing design and PM processes
Result: Centralized design system guidance and product management resources that teams could reference and build upon